Creating perfect memories for over 125 years

About Us

History

Samuels Jewelers has been serving jewelry customers since 1891. Our 120-year diamond tradition began in San Francisco, where Albert Samuels first opened his doors in 1891. The three story building on Market Street housed 40 jewelers who designed and skillfully created fine jewelry to exacting standards. The entire first floor showcased the results of their master craftsmanship.

However, Albert Samuels felt having the best jewelry meant little without exceptional customer service. Once, he discovered a customer had been inadvertently charged for a routine repair. Because he didn't know the customer's name, he paid to publish his apology in the San Francisco Chronicle. The letter ended with a plea for the customer to return to Samuels Jewelers and pick up her dollar.

Today, we are committed to preserving the principles of quality, value and customer service excellence established by our founder over 120 years ago.


Mission Statement

Our Values

Our guiding principle is to treat those with whom we come in contact-our customers, our associates, our shareholders, our suppliers, and our communities-the same way we would expect to be treated in similar circumstances.

Our Customers

To deliver fully on our commitments by providing superior value through innovation, creativity, and personal attention, thus meeting or exceeding every customer's expectations.

Our Associates

To provide everyone with opportunities for meaningful challenges, empowering them to achieve and be rewarded in an atmosphere of total trust and respect, thus becoming a model for teamwork and open communications throughout our organization.

Our Shareholders

To achieve long-term profitability and growth that yields returns that meet or exceed those that our shareholders could achieve through alternative business investments.

Our Suppliers

To treat our suppliers fairly and forthrightly, to fully live up to our agreements, and to develop solid and stable long-term relationships.

Our Communities

To actively support our communities through individual and corporate involvement and to achieve respect and admiration for our integrity, commitment, insight, and progressiveness.

And finally:

To be committed to excellence by living each of these values every day.