The Samuels Way

Samuels Jewelers sells contemporary and uniquely styled fine jewelry in a quality shopping environment targeting customers who desire an upscale shopping experience. We strive to provide the best value in terms of merchandise quality, price, selection, and satisfaction delivered by knowledgeable associates empowered to exceed the customer's expectations.

Our Values

Our guiding principle is to treat those with whom we come in contact-our customers, our associates, our shareholders, our suppliers, and our communities-the same way we would expect to be treated in similar circumstances.

Our Customers

To deliver fully on our commitments by providing superior value through innovation, creativity, and personal attention, thus meeting or exceeding every customer's expectations.

Our Associates

To provide everyone with opportunities for meaningful challenges, empowering them to achieve and be rewarded in an atmosphere of total trust and respect, thus becoming a model for teamwork and open communications throughout our organization.

Our Shareholders

To achieve long-term profitability and growth that yields returns that meet or exceed those that our shareholders could achieve through alternative business investments.

Our Suppliers

To treat our suppliers fairly and forthrightly, to fully live up to our agreements, and to develop solid and stable long-term relationships.

Our Communities

To actively support our communities through individual and corporate involvement and to achieve respect and admiration for our integrity, commitment, insight, and progressiveness.

And finally:

To be committed to excellence by living each of these values every day.

Randy McCullough / President and CEO