SAMUELS DIAMONDS ANNOUNCES NEW STORE OPENING

JUNE 18, 2005 -- Samuels Diamonds, a diamond tradition since 1891, today announced the grand opening of their new concept Samuels Diamonds store in Corpus Christi, Texas.

This Samuels Diamonds store, located across from the Padre Staples Mall, showcases an unprecedented selection of diamond and jewelry merchandise, the likes of which Corpus Christi has never seen.

This dynamic store measures over 4.600 square feet filled with diamonds, jewelry, and watches. The Samuels Diamonds Corpus Christi location is staffed with diamond jewelry professionals who provide knowledge and quality service.

Samuels Diamonds, established in 1891 by founder, Albert Samuels, is committed to preserving the tradition of quality, service, and value to every customer.  Samuels Diamonds prides itself on maintaining long- lasting relationships with the world’s largest diamond cutters, which enables Samuels Diamonds to provide the best possible value on one of the largest inventories of certified loose diamonds in Texas.

Samuels’ diamond professionals choose only the most proportioned diamonds, thus maximizing the brilliance. With certification from one of the most respected independent, un-biased gemological laboratories, Samuels allows you to buy with the utmost confidence as to quality and price.

Samuels Diamonds is dedicated to making our customer’s shopping experience pleasant and enjoyable. They back this by offering the Samuels 100% Total Satisfaction Guarantee, which includes an unparalleled 100-day money back assurance.

Samuels Diamonds is excited and proud to be in Corpus Christi with our spectacular new store concept.

About Samuels Jewelers

Samuels Diamonds sells contemporary and uniquely styled fine jewelry in a quality shopping environment targeting customers who desire an upscale shopping experience. Samuels Diamonds strives to provide the best value in terms of merchandise quality, price, selection, and satisfaction delivered by knowledgeable associates empowered to exceed the customer’s expectations.

Media Contacts:

Martin DeRoy, Director of Marketing
P 512-369-1502 
F 512-369-1527
Martin.DeRoy@smjw.com