Product Knowledge
The 4 C’s
What Makes One Diamond More Valuable Than Another?
The combination of the 4 C’s-carat, color, clarity and cut-determines a diamond’s rarity. Diamonds that are rare in one of the 4 C categories may be less rare in another. Diamond pricing is a function of rarity, since it is the scarcity of quality diamonds that raises their prices. Of the millions of diamonds polished, only 20% are larger than 20 points (.20 carat)! Only the finest diamonds are sold as solitaires, which is why the diamond solitaire engagement ring has become the ultimate symbol of love, the classic gift with which to celebrate the unique relationship between a man and woman.
Even The Most Humble Diamonds Are Rare.
Two hundred and fifty tons of earth must be moved to produce a one carat polished diamond. It requires on average a 3 1/2 carat rough diamond to produce a 1 carat polished diamond. Of all the diamonds ever discovered, only a small percentage is of gem quality. Diamond is the hardest substance known to man, so it is highly prized for its uses in mining and manufacturing as well as in jewelry.